Ok - Its not cheap - but it also is not a toy! This is truly a cross between a true board sport and a vehicle. We have watched these for a little while and then we got a chance to get a close look. First - it is rugged. No plastic, no cheap parts - heavy duty tire, heavy duty pressure pads, metal frame. We also liked that it is modular - meaning if something wears out it is an easy fix! The quality of this made in the USA product shows - not something from China that will blow up.
Now riding - Again not a toy! Step on and it self balances but it does take some skill and learning. Lean forward - goes forward. Lean back and it moves backwards. But to ride and turn - this is where it feels like snow boarding, surfing, wakeboarding, etc. The fact that it is all-terrain is pretty impressive. Smooth surfaces or through the dirt - this thing is the real deal.
So if you want something that will last years and advance with you - come check it out.